技术实施

Schema标记实施

实施结构化数据标记，帮助AI引擎更好地理解和引用内容

Schema标记的重要性

Schema标记帮助 AI 理解内容[1]，提升引用准确性[2]，增强可见度[3]。

核心Schema类型

1. Article[4]

{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "文章标题",
  "author": {
    "@type": "Organization",
    "name": "品牌名称"
  },
  "datePublished": "2025-11-19",
  "dateModified": "2025-11-19"
}

2. FAQPage[5]

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [{
    "@type": "Question",
    "name": "问题",
    "acceptedAnswer": {
      "@type": "Answer",
      "text": "回答"
    }
  }]
}

3. Organization[6]

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "公司名称",
  "url": "https://example.com",
  "logo": "https://example.com/logo.png"
}

4. Product[7]

{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "产品名称",
  "description": "产品描述",
  "brand": {
    "@type": "Brand",
    "name": "品牌名称"
  }
}

实施步骤

Step 1: 选择Schema类型[8]

  • 根据内容类型
  • 参考Schema.org
  • 选择最合适的类型

Step 2: 编写标记[9]

  • JSON-LD格式
  • 完整信息
  • 验证语法

Step 3: 添加到页面[10]

  • <head>或<body>中
  • 每页一个主Schema
  • 可嵌套多个Schema

Step 4: 验证测试[11]

  • Google Rich Results Test
  • Schema Markup Validator
  • 修复错误

最佳实践

1. 使用JSON-LD[12]

  • 推荐格式
  • 易于维护
  • 不影响页面

2. 完整信息[13]

  • 必需字段完整
  • 推荐字段尽量填写
  • 信息准确

3. 避免误导[14]

  • 标记与内容一致
  • 不夸大信息
  • 不隐藏内容

验证工具

Google工具[15]

  • Rich Results Test
  • Search Console
  • Structured Data Testing Tool

第三方工具[16]

  • Schema Markup Generator
  • Technical SEO Tools
  • Screaming Frog

相关资源

参考文献

  1. Schema.org. (2024). "Getting Started". Structured Data. https://schema.org/docs/gs.html

  2. Google. (2024). "Structured Data". Search Guidelines. https://developers.google.com/search/docs/appearance/structured-data/intro-structured-data

  3. Moz. (2024). "Schema Markup". SEO Guide. https://moz.com/learn/seo/schema-structured-data

  4. Schema.org. (2024). "Article". Type Reference. https://schema.org/Article

  5. Schema.org. (2024). "FAQPage". Type Reference. https://schema.org/FAQPage

  6. Schema.org. (2024). "Organization". Type Reference. https://schema.org/Organization

  7. Schema.org. (2024). "Product". Type Reference. https://schema.org/Product

  8. Google. (2024). "Choose Schema Type". Implementation Guide. https://developers.google.com/search/docs/appearance/structured-data/search-gallery

  9. Schema.org. (2024). "JSON-LD". Format Guide. https://schema.org/docs/jsonld.html

  10. Google. (2024). "Add Structured Data". Implementation. https://developers.google.com/search/docs/appearance/structured-data/intro-structured-data#add-structured-data

  11. Google. (2024). "Rich Results Test". Validation Tool. https://search.google.com/test/rich-results

  12. Google. (2024). "JSON-LD Recommended". Best Practices. https://developers.google.com/search/docs/appearance/structured-data/intro-structured-data#structured-data-format

  13. Schema.org. (2024). "Required Properties". Documentation. https://schema.org/docs/schemas.html

  14. Google. (2024). "Structured Data Guidelines". Quality Guidelines. https://developers.google.com/search/docs/appearance/structured-data/sd-policies

  15. Google Search Console. (2024). "Structured Data Report". Monitoring Tools. https://search.google.com/search-console

  16. Screaming Frog. (2024). "SEO Spider". Technical SEO Tool. https://www.screamingfrog.co.uk/seo-spider/

更新日期：2025-11
词条状态：✅ 已完成

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